I have known Steve and followed his sales career for over two decades. Across diverse roles—from leading established firms to driving startups—he consistently acts with speed and clarity, providing his teams strong direction, setting ambitious goals, and surpassing expectations. The strategies outlined in this playbook apply broadly to complex sales across industries, offering readers proven methods that deliver rapid results while cultivating top sales talent. Having spent my career closing major deals, I only wish I had access to Steve’s insights earlier.
—John Vonesh, former Vice President of Sales, Perot Systems.
Transformative Guidance
John Vonesh
The lessons and techniques presented in this book have been consistently validated across numerous companies that have adopted this methodology. Rooted in practical application, the results are clearly demonstrated by the businesses we’ve partnered with, which experienced significant market valuation increases and growth thanks to the strategies Steve outlines. This guide provides a comprehensive roadmap to success, helping readers avoid the pitfalls others encountered without such direction. Having known and worked with Steve for over twenty-five years, including early sales career collaborations, I can attest that this resource is essential for sales professionals committed to advancing their careers, as well as for executives aiming to drive substantial shareholder value.
—Joseph A. Murphy, Principal, Maynard Farm, LLC
(former Senior Vice President of Sales with experience in four IPOs).
Joseph Murphy
In my thirty-five years on Market Street, I’ve encountered few resources as comprehensive and impactful as this guide on selling complex products within lengthy sales cycles. Foley’s engaging and clear writing draws you into the sales process as an informed, active participant. This playbook equips you with the essential insights and strategies to elevate your performance immediately—not months down the line. Whether you’re navigating extended sales journeys or intricate solutions, the knowledge found here gives you a decisive advantage for sustained success and higher sales results every day.
—Dr. Russ Watson, professor and business entrepreneur.
Dr. Russ Watson
“This book is essential for any complex sales professional or business owner. It delivers concise, impactful insights in a clear, accessible format. Those who apply its principles are positioned for success—truly a resource worth its weight in gold.”
—Jim Long, VentureCross Partners, Venture Capitalist.
I have led sales teams as VP of Sales, COO, and CEO within the technology sector. Having known Steve Foley for many years, I can confidently say he possesses a depth of sales knowledge far beyond my own. Leveraging this expertise, Steve has authored the definitive sales manual tailored for today’s generation of sales professionals seeking essential insights.
—Chuck Teubner, business entrepreneur.
Strategic Sales Transformation
Jim Long
Chuck Teubner