i work the street, fl y on jets weekly, and present to the boardroom. i am a complex sales coach! In the corporate world, I am the vice president of sales!

During my Three Decade career as a vice president of sales, I have met thousands of companies and governments agencies and mastered understanding behavioral traits of buyers and organizations. I have learned the psycho-scientifi c processes behind complex sales and refi ned these processes over the years to lead my teams to achieve over a billion dollars in sales.

These sales basics became my teaching principles for hundreds and hundreds of salespeople and managers.

This book goes beyond the traditional sales methodology and solution-selling teachings taught by IBM under founder Thomas J. Watson, Xerox Professional Selling Skills, Spin Selling by Neil Rackham, Miller Heiman Strategic Selling, Bosworth’s Solution Selling, and Holden’s Power-Based Selling.

In this book, I cover nine topics that will to teach salespeople to become A-players. If you study, learn, and implement this information, it will help you close multimillion-dollar enterprise-wide deals. Use this detailed outline below to ask yourself periodically if you are mastering complex sales.